When Lost Items Become a PR Crisis: Protecting Your Brand in the Moment

In travel, sports, entertainment, and hospitality, reputation is currency. A single customer interaction can ripple into headlines, viral social media posts, or lasting brand loyalty. And while most executives think about brand protection in the context of safety, cleanliness, or guest experience, there’s one often-overlooked touchpoint that can make or break trust: how you handle lost items.

Kia Center Joins the Boomerang Network

Boomerang is thrilled to welcome the Kia Center, home of the Orlando Magic, to the Boomerang Network. Located in the heart of downtown Orlando, Kia Center is more than just a basketball arena: it’s a world-class destination for concerts, family shows, and cultural events.