In his latest commercial, tennis legend Roger Federer finds himself in a hilariously familiar scenario—a standoff over a black tennis bag. Swiss chocolate is involved. Tension builds. And despite being a global icon, even Federer isn’t immune to the age-old chaos of Lost & Found.
On June 4th in New York City, Boomerang will take center stage at the Skift Data + AI Summit, where the brightest minds in travel technology come together to shape the industry’s future.
As one of New York’s most beloved attractions—home to the world-famous Cyclone roller coaster and a summer tradition for millions—Luna Park now joins the ranks of industry-leading destinations committed to redefining guest service through smart, modern Lost & Found recovery.
Fenway Park. Home to the Boston Red Sox. One of the most iconic stadiums in America and ground zero for one of sports’ most legendary rivalries: Red Sox vs. Yankees. But sometimes, even amid generations of rivalry, something more powerful than baseball takes the spotlight. Humanity.
Recently, I spoke with Kevin Ballo, a former hotel operator who went on to become an executive at Marriott International, overseeing multiple properties before moving into a corporate role. When the topic of Lost & Found came up, he didn’t hesitate: “Lost and found calls were my least favorite part of the job when I was managing a property.”
