 
Want to Pull Your Customer’s Heartstrings? Do This.
Lost and found is unlike any other customer touchpoint along the customer journey. The customer comes to you in a frantic state, frustrated that they misplaced a beloved item.
 
Lost and found is unlike any other customer touchpoint along the customer journey. The customer comes to you in a frantic state, frustrated that they misplaced a beloved item.
 
Alyssa arrives at Boomerang with an unorthodox background, ranging from pioneering a social venture in Lao PDR, to software engineering and product management…
 
I confess: before starting Boomerang, I didn’t know much about lost and found, other than people rarely get their lost items back, myself included.
 
Spend a few minutes Googling lost and found and you’ll quickly notice that the space suffers from extreme fragmentation.
 
Empty hands, empty pockets, and emptied the back-pack. Nothing. I’ve done this twice now at Wharton and haven’t even finished my first semester yet.