Every so often, a simple social post captures exactly why great customer experience matters. In a recent user-generated social media post on Instagram, a parent videos the moment her child is reunited with her lost backpack from Glacier Park International Airport. The video is pure joy. It’s the kind of moment money can’t buy, but the right platform can consistently create. And that’s the point: when companies join the Boomerang Network, these small, human moments become repeatable, and your brand becomes the hero.
Glacier Park International Airport partnered with Boomerang to power Lost & Found, making it quick for travelers to report items and for staff to match, verify, and return them fast. That ease isn’t an accident; it’s by design. GPIA publicly directs travelers to Boomerang from its website and social channels, clearly signaling a modern, mobile-first process for travelers to quickly submit lost item claims.
A backpack isn’t just canvas and zippers. It’s comfort, memories, and a big part in a kid’s world. Businesses often evaluate Lost & Found through an operational lens: time, cost, storage. Customers evaluate it through a personal sentimental value, relief, and gratitude. When your team delivers a heartfelt reunion, you don’t just get that space back in your Lost & Found storage space, but you unlock a lifetime of goodwill. Those emotions spill onto social media, where one happy reunion can reach thousands—organically—under hashtags like #FoundOnBoomerang.
“We built Boomerang to turn stressful moments into magical ones. That Glacier Park International Airport reunion? It’s exactly what happens when a business chooses to care about the last mile of the guest journey as much as the first. The item’s price rarely tells the story. Its meaning does. And when you deliver that meaning back to someone, you earn loyalty for life.” — Skyler Logsdon, CEO, Boomerang
Join the Boomerang Network and make these reunions part of your brand, every event, every day. Because life’s better with the things (and the memories) we love—and your business is better when you bring them back.
#FoundOnBoomerang
Andrew Diep-Tran
Marketing Team, Boomerang
