In April 2023, Boomerang spoke at the Airport Customer Experience Symposium in Louisville, Kentucky to share the benefits of its Lost & Found SaaS platform with attendees. Aside from Boomerang, this year’s symposium had high-caliber sessions, workshops, and keynotes. The symposium was amazing – attendees had a lot of fun, learned from experts, and networked with industry peers. A key takeaway from my time on and off-stage is that airport professionals across the entire industry are hyper-focused on improving the customer experience, learning about new technology, and evolving best practices.
Boomerang is a newcomer in the airport industry. In January 2023, we entered the industry with an announcement of our first two airport partners – Savannah / Hilton Head International Airport (SAV) and Syracuse Hancock International Airport (SYR). This announcement was extensively covered across a variety of media platforms, with major national and local news outlets as well as tech news journals, radio shows, and podcasts all featuring stories of how airports are transforming their Lost & Found operations and customer touchpoints with Boomerang.
Boomerang was honored to be included on the Advancing the Guest Experience through Tech: It’s a Partnership panel at the Airport Customer Experience Symposium. We shared the stage with other innovators and one of our hero clients, Matthew Szwejbka from SYR. On stage, Matthew and I highlighted the effectiveness of our partnership; SYR cut its time spent on Lost & Found in half, and at the same time, increased return rates by more than 20%. The Boomerang platform removes much of the tedious work for our partners, like time spent intaking calls and emails, item-matching, and wrestling with shipping logistics. Because airports run lean, boosts in efficiency in Lost & Found mean they can attend to other key matters and improve their bottom line.
At the conference, I was so impressed with the professionals I met who are incredibly focused and determined to deliver a great experience to their airports’ passengers. Their appetite for digital transformation and innovation is strong, as they recognize it’s critical to achieving their goals and delivering on their customers’ expectations. Since the symposium, Boomerang has been fortunate to receive a ton of requests for follow-up meetings, including product demos and contracts already sent for new airports to join the Boomerang network.
Ultimately, Boomerang’s goal is to be the best partner and software in the industry that exists to get people back their lost items as seamlessly as possible. By collaborating with our partners, we can consistently exceed traveler expectations by taking a customer touchpoint that has historically fallen short and turning it into a competitive advantage for our partners. As the saying goes, first and last impressions are everything, and with Boomerang, we love to make that last traveler touchpoint magical.
Skyler Logsdon
CEO, Boomerang
