Articles

Learn How the Atlanta Hawks Set a New Standard for Lost & Found in the NBA

Boomerang had the honor of being invited by the NBA and the Atlanta Hawks to present at the 2026 NBA Game Experience Event, standing before leaders from all 30 teams to share how Lost & Found has evolved into one of the most powerful customer experience touchpoints at State Farm Arena.

Free Wi-Fi Is Now Table Stakes For Airlines. Being on Boomerang Is Next.

A few years ago, free in-flight Wi-Fi was a differentiator. Today, it’s table stakes. When American Airlines recently announced free Wi-Fi, it followed a clear industry pattern already set by carriers like Delta, JetBlue, and others. What was once a premium perk has become an expectation. Charging passengers to stay connected no longer feels competitive,