OpenTable Transformed Reservations. Boomerang Is Transforming Lost & Found
Twenty years ago, restaurant reservations were a mess. Hosts managed reservations through notebooks, spreadsheets, sticky notes, phone calls, and tribal knowledge. Customers waited on hold. Restaurants lacked visibility. The experience was inconsistent. Then OpenTable came along. OpenTable didn't invent reservations. It digitized them. It automated the busy work. It improved the customer experience. And eventually, …



