We’ve all been there. That moment of panic at the airport luggage carousel: “Wait… where’s my bag?”
In his latest commercial, tennis legend Roger Federer finds himself in a hilariously familiar scenario—a standoff over a black tennis bag. Swiss chocolate is involved. Tension builds. And despite being a global icon, even Federer isn’t immune to the age-old chaos of Lost & Found.
Whether it’s a bag, phone, wallet, jacket, or even a wedding ring (yes, we’ve seen it all), one thing is clear: losing something important still sucks—and finding it shouldn’t feel like a miracle.
That’s why we started Boomerang.
Recovering a lost item should be simple. Smart. Easy. Magical. No more frustrating voicemails, black hole email threads, or chasing down customer service departments who promise to “check with the back office.”
With Boomerang, customers simply file a claim online, and our AI technology intelligently matches it to recovered items. For the companies using Boomerang, it’s not just about returning stuff—it’s about delivering delight in moments of distress.
We help businesses across travel, hospitality, sports, and entertainment turn a lost item into a chance to win loyalty. It’s no longer a backroom burden—it’s a branded customer experience.
So the next time you (or Roger Federer) find yourself saying, “Where’s my bag?”—just Boomerang it. Fast. Secure. Effective.
#FoundOnBoomerang
Skyler Logsdon
CEO, Boomerang
