Reporter by: Sandra Radlovacki
Losing something valuable can be one of life’s most frustrating experiences. Desperately searching for a lost item can leave anyone feeling exasperated, especially when time is of the essence.
Skyler Logsdon, co-founder and CEO of Boomerang, understands the situation all too well. His company is on a mission to revolutionise the lost and found process across multiple industries — travel, sports, entertainment, and hospitality — using the power of artificial intelligence. Logsdon shares how Boomerang turns exasperation into relief, while redefining brand loyalty along the way.
CXM: Many companies treat lost and found as a low-priority service. How are you convincing brands that investing in a better recovery process is worth it?
Logsdon: We believe that lost and found is more than just an operational task; it’s a direct reflection of a company’s commitment to customer experience.
We help businesses see lost and found as an opportunity to enhance customer loyalty rather than a back-office burden. We showcase data on increased recovery rates, improved customer satisfaction, and reduced operational costs to demonstrate the ROI of our platform.
By automating a previously time-consuming process, staff can focus on higher-value tasks instead of managing lost items manually. The bottom line is: a better lost and found process leads to happier customers, a stronger brand reputation, and increased customer retention.
To continue read the full Q&A, click here.
Andrew Diep-Tran
Marketing Team, Boomerang
