At theme parks, every detail matters.
From the moment guests walk through the gates to the final ride of the day, the goal is simple: create unforgettable memories. But what happens when something gets lost along the way?
A phone. A wallet. A child’s favorite stuffed animal. That moment can quickly turn magic into stress.
We’re excited to share that Chessington World of Adventures Resort, part of Merlin Entertainments, has joined Boomerang.
Located just outside London in Surrey, Chessington is one of the UK’s most iconic theme parks, welcoming over 1.5 million visitors annually and offering a unique blend of theme park rides, zoo experiences, and resort stays. Since opening as a theme park in 1987, it has been a cornerstone of family entertainment in the UK.
Now, Chessington is taking another step forward: modernizing its Lost & Found experience to match the level of magic it delivers across the park.
When a guest loses something, it’s not just an operational task—it’s an emotional moment. And how that moment is handled matters.
With Boomerang, Chessington transforms Lost & Found into a seamless, modern experience:
- Digital-first — simple, intuitive claim submission in minutes
- AI-powered — smarter matching of lost items to guest reports
- Proactive communication — real-time updates that keep guests informed
- Integrated logistics — fast, reliable return and shipping
When you return something meaningful to a guest, you don’t just solve a problem… you restore the experience.
“It’s incredibly exciting to partner with Chessington World of Adventures Resort and continue expanding across Merlin Entertainments. The best parks in the world are realizing that Lost & Found isn’t just an operational function; it’s a guest experience moment. When you get it right, you build trust, loyalty, and lasting memories. That’s what Boomerang is here to power.” — Skyler Logsdon, CEO of Boomerang
Welcome to the Boomerang Network, Chessington World of Adventures Resort!
#FoundOnBoomerang
Skyler Logsdon
CEO, Boomerang
